When to use Google Ads Performance Max and Why
✅ Full Build PMax - Lifestyle-oriented products, average ticket size above $100, require multiple visits and you have lifestyle image and video assets available.
✅ Feed-only PMax - Same as above but you do not have good visuals and video assets.
✅ Asset-only PMax - You have great image and video assets but do not have product feed and GMC yet.
Agree?
Disagree?
Got better use cases?
Let me know in the comments 🙏
✋ I’m Santosh, founder of Guided PPC. A Google Ads agency dedicated to scaling e-commerce businesses beyond 6 figures with Google Ads.
Fed up with lackluster results? Feeling ignored by your current agency? Get in touch. We do things differently.
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