What is MER in Google Ads and Why Should You Care?

Curious about MER (Media Efficiency Ratio) in Google Ads and its impact on your advertising campaigns and ecommerce business overall? You're in the right place! In this enlightening video, we break down the intricacies of MER and why you should care a lot about generating an MER report and track it on a weekly and monthly basis. Whether you're a seasoned google ads specialist, PPC agency, or a Ecommerce DTC brand owner, understanding MER is crucial for driving success in your campaigns. Plus: Download this free MER template (Make a copy): https://docs.google.com/spreadsheets/d/1LyObTNu4d7yv7dlEFZeZTJYD-S4ucKHyUyw1QGhsLQI/edit?usp=sharing