How to Manage Google Ads Budget vs ROAS

Oops! We overshot a client's Google Ads budget by 50% 😬

But fear not, we didn't just hit a snag—we turned it into a triumph! How, you ask? Buckle up and read on!

Picture this: our client's monthly budget was a tight $5000. Then, bam! A promo in the last week of March 2024 shook things up.

Our campaigns went wild, exceeding their daily budget and rocketing the return on ad spend (ROAS) into the stratosphere!

But wait, there's a twist!

Our Google Ads Specialist, in the midst of the excitement, overlooked the $5000 limit.

Daily check-ins missed the mark, blinded by the glow of the positive ROAS.

It wasn't until the media buyer laid out the weekly report that the bombshell dropped—we overspent, big time!

Cue the heroic music 🎵 We sprang into action, implementing changes to prevent future slip-ups.

Yet, we had to face the music.

🙏Pray the client won't notice

☝️Offer excuses?

🐥Blame the algorithm

Not on our watch!

We chose the path of champions—we owned it!

With lightning speed, we reached out to the client, laid it all out, and held nothing back.

We spilled the tea, provided a promo summary, and boldly declared our decision to maintain the increased spending while ROAS danced on cloud nine.

As the tension mounted, the moment of truth arrived.

On our bi-weekly call, we didn't dance around the issue. We tackled it head-on.

And guess what?

The client not only accepted it but applauded our transparency!

They even doubled down, urging us to keep the momentum going.

Talk about a comeback story! Our proactive approach saved the day, turning a potential disaster into a triumph fit for the record books.

This ain't my first rodeo, and I've seen the fallout from budget blunders.

But I refuse to let history repeat itself.

So here's the deal: Stay proactive, stay transparent, and watch the magic happen.

Because when it comes to Google Ads, we're not just playing the game—we're rewriting the rules.

You've got this! 🚀