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Writer's pictureSanthosh K

šŸ”„šŸš€ 5-step process to do Google Ads better than most agencies:

Updated: Feb 19


Step 1: Identify your Business Goals. No, your ad showing on top, people viewing your product pages, or adding to your cart is not your business goal.


Step 2: Identify your Campaign Goals and accordingly plan campaigns. Throwing everything in one campaign or creating a campaign for every product is like shooting in the air. You have to aim.


Step 3: Map Bid Strategies with campaign goals. Neither manual CPC nor Maximize conversion is the right one in every case.


Step 4: Learn to manage bids. When to use tCPA or tROAS, when not to, and how much to bid, increase, or decrease. This is where youā€™ll make the maximum impact. So you got to think.


Step 5: Learn to manage budgets efficiently across campaigns. This also requires thinking and testing before identifying your sweet spot with CPA, ROAS, or CAC.



5-step process to do Google Ads better than most agencies

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Hi āœ‹ Iā€™m Santosh, founder of Guided PPC. A Google Ads agency dedicated to scaling e-commerce businesses beyond 6 figures with Google Ads.


Fed up with lackluster results? Feeling ignored by your current agency? Get in touch. We do things differently.


šŸš€ If youā€™re spending $3k+ a month on Google Ads, Get a Free Audit + Action plan

šŸ”– Want to Learn Google Ads? Join Guided PPC Google Ads Academy


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